GDI Sets the Pace with their Integrated Marketing System

GDI (Global Domains International) provides .ws domain, hosting, site builder, and email accounts for $10 per month. However, the real value of GDI membership lies in their integrated marketing system.

There are four major components to the GDI integrated marketing system:

1. online promotional material
2. follow-up system
3. off-line material
4. back office

1. Online promotional material

The centrepiece of their emarketing strategy is the promotional movie which explains the GDI opportunity and compensation plan. A special twist is that the presenting characters in the movie address the prospect by name throughout the presentation. GDI members are encouraged to simply tell their prospects to "watch the movie":
http://movie.ws/ronpass

Prospects are encouraged to take a free 7 day trial of the system during which time they can earn referral revenue. The system automatically bills after 7 days unless the prospect has cancelled.

GDI members also have access to a range of web sales pages, lead capture pages and promotional banners.

2. Follow-up system

GDI members are advised immediately a person visits their website and when a person undertakes a free trial. Members are encouraged through the GDI email advice to immediately contact the prospect. Additionally, GDI advises members when a prospect signs up for the program and takes out a .ws domain.

Also email advice is given when an existing downline member starts the cancellation process. This enables the referrer to contact the cancelling member so that they can offer any assistance required.

GDI enables members to transfer prospects to their downline members during the prospect's free trial period. This enables leaders to help downline members build their businesses. The receiving GDI member is immediately advised by email when such a transfer takes place. Leaders who transfer free trail prospects to their downline gain points towards cash bonuses.

Thus, the GDI marketing system tracks prospects at every stage of the recruitment process and advises the referrer as action happens, enabling quick follow-up of the prospect.

3. Off-line material

The centrepiece here is the GDI business card known as the "sizzle card" because it is such an effective recruiting tool. The business cards (purchasd at a discount price) are a complete marketing tool in their own right, incorporating referrer's contact details and access details for both a recorded call and the promotional movie. Prospects are encouraged via the card to sign up for the free trial as well.

GDI also provides a catchy flyer for off-line marketing.

4. Back office

Since GDI pays referrers five levels deep, their referrals are shown for each of these levels. Details include stage of recruiting, prospect's contact details and referrer's name. Prospects at the free trial stage are highlighted and the highlighting ceases when they join as a member. Thus at a glance, a referrer can see what stage of the recruiting process the prospect is up to and how many domains they have purchased. The referrer receives commission for each referral who signs up (down five levels) and additional commission for additional domains purchased by one of their prospects. The commision table details commission by month including the details of the person referred, their status and referrer's name.

I have been with GDI since 1 March 2005 and at 30 April I am earning a monthly income more than twice my monthly membership fee (and my monthly income keeps growing as downline members recruit).

Ron Passfield

http://www.ibuzzincome.ws/g/ronpass