Key Success Factors for Networking Marketing
Over the past three years I have experienced many of the downsides of network marketing - inadequate products/services, inaccessible support staff, inactive downlines, invisible sponsors, inept program management, impossible monthly subscriptions, unreliable technology, incompetent financial planning and unethical program owners.
Through this, I have learnt many things including the key success factors for network marketing. They are:
1. A product/service that is:
- in high demand by a large percentage of the market
- in a growth industry
- integrated - combines product and related services in one offering
2. A sponsor who is:
- experienced in program design and management themselves
- sets high expectations
- provides an integrated marketing system that is automated, viral and duplicable
- builds the downline team through communications including dedicated online forum support
- tests and evaluates different ads and approaches and shares this information with the team
- innovates with web design, lead pages and marketing strategies
3. A company that:
- has a proven track record in development and management of large enterprises
- has very substantial reserves
- has a storehouse of, or ready access to, relevant network marketing knowledge and experience
- has a support system that is readily accessible and support staff who are knowledgeable and responsive
- has visible and verifiable integrity
4. A compensation system that :
- is equitable
- provides recurring income
- rewards individual and team effort
- rewards sponsorship and development of other members
- provides the capacity for income to grow exponentially
5. A monthly subscription that:
- does not present a barrier to entry
- is low enough to be achievable by large numbers of people
- is high enough to support the compensation system
I have found all these factors present in the GDI opportunity promoted by James Grandstaff (my sponsor) through his ibuzz Marketing System.
You can check this opportunity out here:
http://www.ibuzzincome.ws/g/ronpass/lcp1.htm